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"Great marketing is the key to a prosperous small cleaning business. However, marketing for small cleaning businesses does not need to be difficult or complicated. Although generating widespread awareness of your janitorial services and reaching out to potential customers through marketing is undoubtedly important, many small businesses are unsure of how to do so efficiently.  Developing an excellent marketing strategy for your cleaning business is certainly within reach-you just need a place to start. That's why we've come up with 5 effective tips on how to market a small cleaning company. With an idea of what truly works in the industry today, you'll be able to establish the right marketing approach for your cleaning small business.   TIP NO. 1: START A BLOG AND FILL IT WITH INTERESTING CONTENT.   Having a website for your cleaning company is essential in order to reach consumers today. But, have you also considered maintaining a blog for your janitorial business? Starting up a blog that relates to your cleaning services is a fantastic way to draw potential customers in-just make sure that you regularly post fresh, relevant, and engaging content.   TIP NO. 2: ESTABLISH AN ACTIVE SOCIAL MEDIA PRESENCE.   Social media is how many modern consumers learn about and interact with businesses. When used cleverly, social media can be a wonderful marketing tool for janitorial companies. Create accounts for your cleaning business on popular social media platforms, and make sure to keep the accounts active. When coupled with highly relevant professional posts, appealing imagery, and video you will keep your intended audience both informed and entertained. Don't forget about social media that's only accessible through mobile apps, as consumers are often browsing on the go. (As a side note, making your website mobile-friendly, or even developing a cleaning company app, is a major plus).   TIP NO. 3: CREATE ENGAGING VIDEOS TO ENHANCE YOUR WEBSITE.  

Social media advertising has a 100% higher lead-to-close to price than outbound advertising and marketing. 84% of b2b entrepreneurs use social media in a different form. No matter what you sell and who you promote it to, using social media as an advertising tool will help you develop your brand and pad your pockets.

Using social media for business development and marketing purposes is the first step in your social media strategy. SHIFT Digital shares 3 simple ways how businesses use social media intelligence.

I was surprised at the advice the "old guy" on the panel, Jay Goltz of The Goltz Group, gave to this business owner. He essentially said to hand over the social media tasks for your business to a college intern, and seemed to imply that using social media for marketing is a waste of this business owner's time. Judging by his own website and social media presence (or lack thereof), he has taken his own advice.

Today while I was reading American Express OPEN Forum I came across another article with some bad advice to small business owners. Barry Moltz's "How to Calm Your Social Media Anxiety" article misguides business owners into the type of thinking that actually makes them ineffective with social media. Here are his points, and my thoughts on the advice he should be giving to small business owners that are feeling overwhelmed.

This is your guide to social media community creation and management bliss. First things first. You've created a branded Twitter account, an engaging Facebook page and penned multiple blog posts. You're feeling pretty great about all your social media activity, but have you thought about the other side of the equation i.e. the social community you're hoping to engage with? Creating and managing an online community is one of the most rewarding aspects of social business development. It involved building and managing a group of like-minded individuals around a brand or cause to achieve your marketing and business development goals.

There's no shortage of information on how to be successful with Social Media. You'll find two excellent ways to do this, four awesome reasons to do that, and many more how-to posts. Most of these offer valuable information on how to use social media to achieve the results you're looking for. The question becomes: do you really want to be successful with Social Media? I mean, really??

Has your business started using social media, but you aren't seeing results? Here are 10 things your company might be doing wrong when it comes to social media.

Now, it's the time to talk about customer experience on the websites through social media feeds. Improve your online business capability with social feeds incorporation on your website. Anyone in need of website for any purpose either business promotion or development etc must have social feeds/streams integrated in that.

There are two groups of people that will always have the best perspective on your business: your customers and your ground level employees. Any business owner that ignores that fact and doesn't learn from these two groups is shooting themselves in the foot. When it comes to social media, the best content comes from where the rubber meets the road, not from marketers who haven't a clue about the day to day operations of the business.

Social media had given way to a whole new set of opportunities for businesses and also a new set of challenges.

Here are some simple and effective ways to use social metrics and a social media dashboard. These proven methods enable business owners to measure the success of their social media strategy.

Brands love social media for marketing and business development. SHIFT Digital shares the top 5 social medial fails of 2012 for some lessons to learn.

The iPad and iPhone. Truthfully, they have changed the way we consume information, communicate, network, do business and socialize. If you want to stay up to date with what's happening in your social realm then you need to be using these top five social apps: Zite, Flipboard, Instapaper, Tweetbot, News.me.

Achieve your professional and personal goals this year by taking 5 social media resolutions. Shift Digital can help you with these.

SHIFT Digital can help you achieve your professional and personal goals this year with these 5 social media resolutions.

You wouldn't go into any business endeavor without a well thought out plan ahead of time, so why would social media be any different?

Social media marketers come a dime a billion these days and you must differentiate yourself. Or die trying!

As is the norm on Mashable, I expected to read about how social media is changing the way we think about marketing, and opening up opportunities for new ways to connect with consumers.

Linking DigiWorld is one of the best company for digital marketing in Pune area. We use effective marketing strategies over all social media platforms. Among all social media let's discuss about twitter. Twitter Marketing Twitter marketing is one of the hardest marketing technique above all the social media platforms where 1 tweet can remain on an average of just 18 minutes and over 8000+ tweets are sent in single second so it's hard to stick at the clients. but there are some tips which will help us to do marketing activities. >>> Your Twitter name has to be easy-to-remember, and short so that people can easily tag you. When someone tries to explore your name, they will use your name to find your page. Keep your names same to all your social platforms. If you use a name that's different from our company or brand then you might confuse fans or make your page hard to find. >>> Optimize your bio to showcase your brand's personality and the bio should be a most effective one with special keywords. In simple words, it describes our brand in the market and feels free to speak out originally. >>> Tweet during peak hours where you can find more clients to attach to your post. Basically, the peak hours can between 12 pm to 6 pm with Monday to Friday working hours. >>> use of hashtags should not exceed than 3. And the keywords should be more important and we can use hashtagify to know the best hashtag keyword which we can include. >>> Use images to tweet because it will help to get retweet by liking the post again and again. but just make a note that the images which we upload for the tweet should be high resolution and if it is not possible then it's better to don't post the simple picture it will reduce the quality and traffic of the website. video can another b the best tweet to be made publically.